Badoo – the biggest free Chat & Dating App
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For the selfie fanatics out there, Badoo is your online dating haven. The site is extremely visually focused, allowing for the upload of pictures and videos.
Badoo was founded by the Russian entrepreneur Andrey Andreev and launched in London in November 2006.
In January 2008, the Russian investor Finam Capital paid $30 million for a 10% stake in Badoo for expansion in Russia. As of 2009, Finam now has 20% ownership of Badoo.In September 2009, Blendr, “powered by” Badoo, appeared in the iTunes app store.
According to Insidefacebook.com, during the week of January 11, Badoo was ranked 17th in growing Facebook apps.The official Badoo USA launch was on March 23, 2012, with Nick Cannon introducing the service in the United States.In April 2012, the company entered into a marketing agreement with the site Hot or Not to display its members in the companies service.
In February 2016, Badoo acquired LuLu, a mobile app that lets women anonymously review and rate men.The app is now defunct.
From a user experience perspective, the site and apps are well designed, visually-pleasing and easy to navigate. The signup process is a breeze, and once you’re on the app it takes only a few seconds to figure out what goes where. The layout is straightforward and profiles are colorful, almost playful in nature. Case in point: your “popularity” is displayed with an iPhone battery icon and your superpowers, a paid feature, are shown as on or off with a superman symbol. And, as a visually-focused app should, Badoo does offer the ability to take photos and videos from within the app.
- Reliable profile verification option
- Speedy registration process
- Very detailed geolocation feature shows when and where you may have bumped into a user IRL
- Gamification features, including super powers and popularity meter, make the site more entertaining
- Profiles are well organized to highlight important information without being overwhelming
- Option to connect with users outside of the site on their connected social networks
- Paid offering to feature your profile allows you to get millions of views quickly
- Ability to add both photos and videos in both public and private albums